- Why do people really buy?
- How do they consider the role of the real estate agent?
- What information does the internet have on the search processes and purchase decisions that follow an internet search?
Gary Keller is the chairman of Keller Williams Realty and promotes a very agent-centric business model. He was Realtor Magazine’s top 25 most influential “thought leaders” in 2006 and Inman News named Gary Keller as one of top 100 “most influential people in real estate” in 2005. He has donated $5 Million dollars to fund this new research center – dedicated to learning more about real estate buyers and sellers.
His goal with the new Keller Center is to complement the research efforts of the Real Estate Center at Texas A&M University, National Association of Realtors® (NAR) and REAL Trends, Inc., by exploring “the industry through both the eyes of the agent and the consumer” (Gary Keller). While current research explores the more economic factors, the Keller Center will place a greater emphasis on decision making factors and processes of home buyers and sellers.
The new Keller Center is scheduled to begin new research in August 2007.