Keller Williams Realty has successfully become the 4th largest real estate franchise company in North America, with 72,303 agents and almost 600 market centers, as of October 2006.
What makes Keller Williams so successful even amidst a shifting market?
According to CEO Mark Willis, the success is due to the agent-centric, learning based business model that “provides our associates with proven business tools, models and technology that get results in any market.” Furthermore, he states that, “Simply surviving a tough market is not enough; we teach our associates how to thrive in any market.” (taken from KW press release 11/28/07)
What does this mean to the consumer?
A Keller Williams agent is given the tools to be better educated, have better business plans and strategies as well as provides them with a wealth of information and support that makes any transaction better, whether buying or selling a home.
Also, it takes a special kind of agent to be a part of the Keller Williams family. There are some pretty lofty expectations of character that a Keller Williams agent must possess. Consider the Mission statement and the values that Keller Williams Realty stands by:
To build careers worth having, businesses worth owning and lives worth living.
- God, Family, then Business.
- We believe Real Estate is a local service business driven by individual real estate agents and their local image with their centers of influence and client base.
- We believe that our associates should be treated like “stakeholders”.
- We believe Stakeholder companies always measure profit or loss, open the books, and tell the truth.
- We believe who you are in business with really does matter.
- We believe that profit matters.
- We believe no transaction is worth out reputation.
Keller Williams is rooted in integrity and virtue and the agents who choose to be a part of this family (company) share these traits.
Posted By: Springs Realty Scoop – Colorado Springs Real Estate